So I might have a new favorite rapper. If this was a youtube video, the title would for sure be clickbait. I don’t think I’ll ever have a favorite rapper other than A$AP Rocky. But I do constantly have a rotation of new and old acts alike flowing through the airwaves. Sometimes I might listen to a ton of more artists than Rocky, but I just know he has lasted the test of time and always will be. But finding a new sound that you really mesh with is something special.
I have a pretty funny music group DM that fires on all cylinders just about everyday (I am apart of the problem). There is constantly someone dropping something in there that almost everyone scopes and has an opinion on. I can definitely say I’ve been put on to a slew of good music from the people in the chat. Anyway, if someone really is giving someone high praise and is ten toes down with an artist, I feel obliged to give it a go. I had someone who definitely meshes with most of the sounds I like (shoutout Tom) mention a guy by the name “Larry June.” He was claiming Larry was his best friend.
I was so confused, but had a little drive queued up so I took a playlist he made me and let it rip front to back. If I really am interested, it’s not hard to lock in and listen. And I usually give it a solid go if I am going to bother. I was about to listen to the whole 40 song playlist, no skips. By the time I was 5 songs in I was on it. This dude was sliding over the crispiest beats. I was so floored. This was going to be easy and enjoyable. As time went on, I figured out details that made sense why his sounds appealed to me so much and needed to call Tom to profess my love for Mr. June.
There are two aspects of his music that REALLY make me ride with Larry June. And this is the first one: lyrical content. The things Larry raps about are things both so similar yet so distant to me that it is almost comical. Definitely a street dude that is rapping about cars, watches, money, and so on, there is a whole other side to his lyrics. Larry is pretty much a health coach to some extent. Adlibs like “Good Job Larry” or You’re Doing Great” are positive affirmations he is telling himself, something no rapper would be so vulnerable about. You also can gas yourself up off them as well. To double down, he raps about more literal health. Green juices, all organic, and smoothies often grace his beats. Going back to him rapping about money, Larry completes the wellness triangle with the third health: finances. Larry raps about how important having a good credit score is. He raps about owning property and business. He raps about worrying about making money rather than spending it frivolously. Larry is your health coach with some twang. He tells it to you in a language we understand and digest so easily: music.
The second aspect are his beat selections. Larry has roots from both ATL and SF, two hip-hop areas of dominance. That’s the mix of beats and delivery that sounds so good paired with his bars. The producers he works with are some of my favorites. To sidestep, I grew up on Wiz Khalifa, so around the second listen of Larry I looked at the credits and it made sense. Cardo, Sledgren, and Harry Fraud. It’s been a while since I heard wiz on a beat by some of them, and I think it’s because Larry has been swooping them up. The songs sound so good in the car, as I am sure Larry made this a point as he loves cruising around. The beats also lend heavily to his features. It’s not uncommon to find fellow west coaster Dom Kennedy or equally-as-chill Curren$y on the track.
Speaking of chill, the way Larry lays the bars over the beat is so chilled out and easy to listen to. Never is Larry rushing through the bars or losing the pocket of the beat. It sounds almost too easy to him. He really lets the beat breath. I think a way he can pull this off also are his array of awesome adlibs. After a couple songs you get the ad libs stuck in your head, and in the funny delivery in which Larry sends them to you. Larry loves to eat good. Larry loves mojitos. Larry loves to take girls to Benihannas. Larry loves Tito’s Vodka. And I love Larry. After listening to him for the whole forty songs, I knew exactly what Tom was talking about. Larry is also one of my best friends now. I think our friendship is meant to last.