Hurley International, Costa Mesa, CA, January 2019-Present
Brand Communications and Social Strategist
-Manages and schedules social posts, strategies, and communication through all @hurley channels, boasting an audience of over 6 million.
-Follows best practices implanted for @hurley and facilitates content acquisition, communication internally and externally, and social campaigns.
-Produces copy and leads copywriting direction for the entire Hurley brand, which consists of social channels, retail, product, and internal communications.
-Maintains and expands upon the Hurley voice through all communication channels.
Nike/Hurley Surf Expert (Ended 2/21/2020)
-Operates basic Consumer Services on a live chat platform and via social channels.
-Ensures the details and specifics behind product are accurate and told in Nike voice.
-Creates product and email marketing copy for global audience.
-Merchandises products via left hand navigation in multiple geos for Hurley.com.