International Pro Designs, Costa Mesa, CA, June 2021-Present
-Oversees global marketing agenda.
-Plans and executes photoshoots, athlete acquisition, events, and all in-person marketing activites.
-Plans and executes all digital marketing for the brand.
-Further develops voice and ethos of the brand and distributes to national and international partners.
Community Manager (Ended 6/1/2022)
-Expands upon and develops brand voice across all communication channels.
-Commands all social postings (paid and organic) for all things brand related.
-Crafts and distributes email marketing campaigns.
-Produces copy and leads copywriting direction for the entire IPD International brand, which consists of social channels, retail, product, internal, and external communications.
Hurley International, Costa Mesa, CA, January 2019-May 2021
Brand Communications and Social Strategist
-Manages and schedules social posts, strategies, and communication through all @hurley channels, boasting an audience of over 6 million.
-Follows best practices implanted for @hurley and facilitates content acquisition, communication internally and externally, and social campaigns.
-Produces copy and leads copywriting direction for the entire Hurley brand, which consists of social channels, retail, product, and internal communications.
-Maintains and expands upon the Hurley voice through all communication channels.
Nike/Hurley Surf Expert (Ended 2/21/2020)
-Operates basic Consumer Services on a live chat platform and via social channels.
-Ensures the details and specifics behind product are accurate and told in Nike voice.
-Creates product and email marketing copy for global audience.
-Merchandises products via left hand navigation in multiple geos for Hurley.com.
Catch Surf Flagship Store, Laguna Beach, CA, November 2018-Present
Retail Brand Ambassador
-Educates consumers on brands product from high performance soft surfboards to quality soft goods.
-Ensures customer is treated with best service possible, from board customization to wrapping purchases.
Otis Eyewear and Creatures of Leisure, Carlsbad, CA, June 2018-October 2018
-Operates basic merchandising functions and marketing at accounts.
-Ensures the product and story behind brand is being told well through product and advertorial placement.
-Meet customers needs and inquires regarding type of frames and lenses for purchase.
Ocean Hut Surf Shop, Lavallette, NJ, 2010-2018
Sales, Buyer, and Marketing Assistant
-Responsible for selling product in store and interacting with customers, marketing via social media, and picking products and brands to stock the shelves of the store
-Manages/creates media and content for online marketing tools such as
Facebook and Instagram
-Attended surf expos and assisted in all buying decisions and picking of brands and the styles within the brands
Hanau Ola Mana Surf Lessons (via Ocean Hut), Lavallette, NJ, 2012-2017
Surf Lesson Instructor
-Conducts surf lessons with customers from ages 5-55, able to focus in on customer needs and develop their skill.
-Ensures safety of student and creates a fun environment for them.