Work Experience

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Hurley International, Costa Mesa, CA, January 2019-Present

Brand Communications and Social Strategist

-Manages and schedules social posts, strategies, and communication through all @hurley channels, boasting an audience of over 6 million.

-Follows best practices implanted for @hurley and facilitates content acquisition, communication internally and externally, and social campaigns.

-Produces copy and leads copywriting direction for the entire Hurley brand, which consists of social channels, retail, product, and internal communications.

-Maintains and expands upon the Hurley voice through all communication channels.

Nike/Hurley Surf Expert (Ended 2/21/2020)

-Operates basic Consumer Services on a live chat platform and via social channels.

-Ensures the details and specifics behind product are accurate and told in Nike voice.

-Creates product and email marketing copy for global audience.

-Merchandises products via left hand navigation in multiple geos for

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Catch Surf Flagship Store, Laguna Beach, CA, November 2018-Present

Retail Brand Ambassador

-Educates consumers on brands product from high performance soft surfboards to quality soft goods.

-Ensures customer is treated with best service possible, from board customization to wrapping purchases.


Otis Eyewear and Creatures of Leisure, Carlsbad, CA, June 2018-October 2018

Sales Specialist

-Operates basic merchandising functions and marketing at accounts.

-Ensures the product and story behind brand is being told well through product and advertorial placement.

-Meet customers needs and inquires regarding type of frames and lenses for purchase.


Ocean Hut Surf Shop, Lavallette, NJ, 2010-2018

Sales, Buyer, and Marketing Assistant

-Responsible for selling product in store and interacting with customers, marketing via social media, and picking products and brands to stock the shelves of the store

-Manages/creates media and content for online marketing tools such as
Facebook and Instagram

-Attended surf expos and assisted in all buying decisions and picking of brands and the styles within the brands

Hanau Ola Mana Surf Lessons (via Ocean Hut), Lavallette, NJ, 2012-2017

Surf Lesson Instructor

-Conducts surf lessons with customers from ages 5-55, able to focus in on customer needs and develop their skill.

-Ensures safety of student and creates a fun environment for them.