I’ve been sitting on this post for almost a month now. For some reason I haven’t hit publish. And the reason is unknown to me.
Even with all the free time I’ve had on my hands, I still find myself having to choose what to do. You’d surely think I’d have time to do everything I wanted to with this new quarantine lifestyle. But maybe I’ve bitten off more than I can chew? See here’s the thing: they say splitting your focus into too many different lanes is counterproductive. But I would disagree. I think things that are new and fresh are going to require more focus until you hone them to the level of expertise similar to other activities. So since trying new things, I’ve devoted more time to these activities I am far less familiar with. As usual, every morning consists of a surf. Just to get it out of the way. Not that it is a chore, but getting up early and striking before winds and crowds has definitely been my wavelength as of late. Even though it might be one of the things I am most an expert in (don’t take that the wrong way), I still love to give it the time and attention it deserves. Sure, I’ve woken up at 6 for the past xxx mornings, but I’ve fully gotten used to it and even when I don’t surf I still rise fairly early. If it’s a work day, I am preoccupied until around 5 or 6. Those days are a little more boring. I can pick 1 of the things I like to do after work. I have that 2 hour window to do whatever. Then it’s eat around 8 and watch a TV show with my roommates. In bed at 10. The TV show might be looked at as wasted time, but it’s time all of us sit on the couch and shoot the shit. Sometimes we pass on it but most of the time it’s our bonding (aside from our daily sunset bike cruise). So maybe I’ll fish. Or maybe I’ll read. Maybe I’ll cook up a beat. Maybe I’ll go on a run. Maybe I’ll work out. Maybe I’ll surf. Maybe I’ll write. Do you see where I am going with this?
It seems like I keep writing these posts saying the same thing: writing has taken the backseat. But no longer! I had mentioned in an earlier piece about a side project I have quietly been working on, and I think it’s about time to let it rip. They say you have to fail a ton of times to succeed. And this might be a shot in the dark that amounts to nothing. But the cool aspect of it is that things are cemented on the internet, and I’ll always be able to look back on it and smile. And maybe learn from the mistakes. If you don’t put yourself out there, you’ll never know what the outcome could be. So here’s a quick synopsis on my new site.
Yes, it’s another website. Why? Because why not! I love this site, and it seems like (very few) others do too! Love is a strong word, but just work with me. It’s a snapshot of my professional career and me flexing my writing chops (if I even have any to flex). If you know me, you know I really don’t like things to be about me. If it doesn’t pertain to any but me, I usually don’t talk about it. I try not to gloat or boast. I (typically) am humble and quiet. As it should be. So it only made sense to make something that wasn’t all about me. Enter: Welcome Progress. I grew up glued to some surf media outlets. What Youth, Stab, SURFING (RIP), etc. Things have surely changed as far as paper magazines and how these sites are ran, but I loved reading interviews and pieces penned about things in the surf world I was enamored by. I still read articles off sites like GQ, Pitchfork, Stab, Inherent Bummer, etc. The shift from pure surf media started happening as I grew older and also more found of writing and styles. I am definitely a surf turkey by nature, but at this point in life I like to think I am a lot more. I think just being labeled a surfer got so stale. So let’s spin from that into what Welcome Progress will be about. It’s going to have some elements of surf. That’d go under the realm of “Activity”. There is also Mindset and Everyday. It’ll just be cheeky little pieces that fit into each one of those bins (or the trash bin if it sucks). Opinionated or fabricated pieces, made easily digestible.
But it’ll be more than just my writing. I will reach out to others and post their shit. I want to talk to some of my friends and get their opinion, because I like to think I have a pretty diverse group of friends. With varying degrees of notoriety, hustle, and intellect. Some I talk to way more than others. Some tell me a lot more than others. But that’s not the point. I only know so much. Other people know a lot more. It would be strange to let other people in on a website that was named after me, so peer work will live here. Just a whole bunch of random shit! I also tried decently hard to make it look good. I think the layout is cool and a more complete site in comparison to my current site. The homepage is a mood board, linked to @welcomeprogress. It will be embedded with art, design, surf, and anything I think is cool or fits the brand. It’s still me at the helm, so you could probably guess the vibe (if you know me). Well, that’s it. Let’s see what happens!! If you are keen to give it a look, click HERE. If you want in on it, text me or reach out on the contact page. Come one come all! There’s not much currently, but if you want give the Instagram a follow and check out the little pieces I wrote under each category.